GoodBoy Clothing was established in March 2014 in Flint, Michigan by resident Oaklin Mixon. Upon the auto industry’s exit from Flint, followed by the water crisis that brought national attention, the city has been continually forced to reinvent itself. The resilient spirit that Oaklin Mixon shares with Flint is what sparked the idea for GoodBoy Clothing. GoodBoy offers multiple apparel and accessory collections developed in-house and through collaborations with artists, designers and seamstresses.